"Advertisement" means a commercial message in any medium, including signs, window displays, and price tags, that promotes, directly or indirectly, a rental-purchase agreement.
"Cash price" means an amount equal to the equivalent fair market value for goods offered under a consumer credit sale as provided under section 325G.15.
"Consummation" means the time at which the lessee enters into a rental-purchase agreement.
"Lessee" means a natural person who rents personal property under a rental-purchase agreement for personal, family, or household use.
"Lessor" means a person who, in the ordinary course of business, regularly leases, offers to lease, or arranges for the leasing of property under a rental-purchase agreement.
"Personal property" means property that is not real property under the laws of this state when it is made available for a rental-purchase agreement.
"Rental-purchase agreement" means an agreement for the use of personal property in which all of the following apply:
(1) the lessor is regularly engaged in the rental-purchase business;
(2) the agreement is for an initial period of four months or less, whether or not there is any obligation beyond the initial period, that is automatically renewable with each payment and that permits the lessee to become the owner of the property;
(3) the lessee is a person other than an organization; and
(4) the lessee takes under the rental-purchase agreement primarily for a personal, family, or household purpose.