256.962 MINNESOTA HEALTH CARE PROGRAMS OUTREACH.
Subdivision 1. Public awareness and education.
The commissioner, in consultation with
community organizations, health plans, and other public entities experienced in outreach to the
uninsured, shall design and implement a statewide campaign to raise public awareness on the
availability of health coverage through medical assistance, general assistance medical care,
and MinnesotaCare and to educate the public on the importance of obtaining and maintaining
health care coverage. The campaign shall include multimedia messages directed to the general
Subd. 2. Outreach grants.
(a) The commissioner shall award grants to public and private
organizations, regional collaboratives, and regional health care outreach centers for outreach
activities, including, but not limited to:
(1) providing information, applications, and assistance in obtaining coverage through
Minnesota public health care programs;
(2) collaborating with public and private entities such as hospitals, providers, health plans,
legal aid offices, pharmacies, insurance agencies, and faith-based organizations to develop
outreach activities and partnerships to ensure the distribution of information and applications and
provide assistance in obtaining coverage through Minnesota health care programs; and
(3) providing or collaborating with public and private entities to provide multilingual and
culturally specific information and assistance to applicants in areas of high uninsurance in the
state or populations with high rates of uninsurance.
(b) The commissioner shall ensure that all outreach materials are available in languages
other than English.
(c) The commissioner shall establish an outreach trainer program to provide training to
designated individuals from the community and public and private entities on application
assistance in order for these individuals to provide training to others in the community on
an as-needed basis.
Subd. 3. Application and assistance.
(a) The Minnesota health care programs application
must be made available at provider offices, local human services agencies, school districts, public
and private elementary schools in which 25 percent or more of the students receive free or
reduced price lunches, community health offices, Women, Infants and Children (WIC) program
sites, Head Start program sites, public housing councils, child care centers, early childhood
education and preschool program sites, legal aid offices, and libraries. The commissioner shall
ensure that applications are available in languages other than English.
(b) Local human service agencies, hospitals, and health care community clinics receiving
state funds must provide direct assistance in completing the application form, including the free
use of a copy machine and a drop box for applications. These locations must ensure that the
drop box is checked at least weekly and any applications are submitted to the commissioner.
The commissioner shall provide these entities with an identification number to stamp on each
application to identify the entity that provided assistance. Other locations where applications are
required to be available shall either provide direct assistance in completing the application form
or provide information on where an applicant can receive application assistance.
(c) Counties must offer applications and application assistance when providing child support
(d) Local public health agencies and counties that provide immunization clinics must offer
applications and application assistance during these clinics.
(e) The commissioner shall coordinate with the commissioner of health to ensure that
maternal and child health outreach efforts include information on Minnesota health care programs
and application assistance, when needed.
Subd. 4. Statewide toll-free telephone number.
The commissioner shall provide funds for a
statewide toll-free telephone number to provide information on public and private health coverage
options and sources of free and low-cost health care. The statewide telephone number must
provide the option of obtaining this information in languages other than English.
Subd. 5. Incentive program.
Beginning January 1, 2008, the commissioner shall establish
an incentive program for organizations that directly identify and assist potential enrollees in
filling out and submitting an application. For each applicant who is successfully enrolled in
MinnesotaCare, medical assistance, or general assistance medical care, the commissioner, within
the available appropriation, shall pay the organization a $20 application assistance bonus. The
organization may provide an applicant a gift certificate or other incentive upon enrollment.
Subd. 6. School districts.
(a) At the beginning of each school year, a school district shall
provide information to each student on the availability of health care coverage through the
Minnesota health care programs.
(b) For each child who is determined to be eligible for a free or reduced priced lunch, the
district shall provide the child's family with an application for the Minnesota health care programs
and information on how to obtain application assistance.
(c) A district shall also ensure that applications and information on application assistance
are available at early childhood education sites and public schools located within the district's
(d) Each district shall designate an enrollment specialist to provide application assistance
and follow-up services with families who are eligible for the reduced or free lunch program or
who have indicated an interest in receiving information or an application for the Minnesota
health care program.
(e) Each school district shall provide on their Web site a link to information on how to
obtain an application and application assistance.
Subd. 7. Renewal notice.
(a) Beginning December 1, 2007, the commissioner shall mail a
renewal notice to enrollees notifying the enrollees that the enrollees eligibility must be renewed.
A notice shall be sent at least 90 days prior to the renewal date and at least 60 days prior to
the renewal date.
(b) For enrollees who are receiving services through managed care plans, the managed care
plan must provide a follow-up renewal call at least 60 days prior to the enrollees' renewal dates.
(c) The commissioner shall include the end of coverage dates on the monthly rosters of
enrollees provided to managed care organizations.
History: 2007 c 147 art 5 s 2