2026 Minnesota Statutes
72A.18 DEFINITIONS.
Subdivision 1.General.
Unless the context clearly indicates otherwise, the following terms, when used in sections 72A.17 to 72A.32, shall have the meanings respectively ascribed to them in this section.
Subd. 2.Person.
"Person" means any individual, corporation, association, partnership, reciprocal exchange, interinsurer, Lloyds insurer, fraternal benefit society, or any other legal entity, engaged in the business of insurance, including an agent, a solicitor, an adjuster, or an insurance lead generator. For the purposes of sections 72A.31 and 72A.32 "person" shall in addition mean any person, firm or corporation even though not engaged in the business of insurance.
Subd. 3.Insurance lead generator.
(a) "Insurance lead generator" means a person who uses a lead-generating device to:
(1) publicize the availability of what is or what purports to be an insurance product or service that the person is not licensed to sell directly to a customer;
(2) identify a customer who may be interested in learning more about an insurance product; or
(3) sell or transmit customer information to an insurer or producer for the purposes of subsequent contact or sales activity.
(b) For purposes of sections 72A.17 to 72A.32, insurance lead generator does not include an insurer, as defined under section 72A.201, subdivision 3, clause (9), or an insurance producer, as defined under section 60K.31, subdivision 6.
Subd. 4.Lead-generating device.
"Lead-generating device" means communication directed to the public that, regardless of the communication's form, content, or stated purpose, is intended to result in compiling or qualifying a list containing names and other personal information to solicit Minnesota residents to purchase what is or what purports to be an insurance product or service.
Subd. 5.Recording.
"Recording" means documenting a sale or verifying a call, including a virtual technology call, to market an insurance product or service.
History:
Official Publication of the State of Minnesota
Revisor of Statutes