All insurance policies filed with the commissioner pursuant to section 72C.11 shall be written in language easily readable and understandable by a person of average intelligence and education.
In determining whether a policy or contract is readable within the meaning of this section the commissioner shall consider, at least, the following factors:
(a) the simplicity of the sentence structure and the shortness of the sentences used;
(b) the extent to which commonly used and understood words are employed;
(c) the extent to which legal terms are avoided;
(d) the extent to which references to other sections or provisions of the contract are minimized;
(e) the extent to which definitional provisions are incorporated in the text of the policy or contract; and
(f) any additional factors relevant to the readability or understandability of an insurance policy or contract which the commissioner may prescribe by rule.