325F.755 PRIZE NOTICES AND SOLICITATIONS.
Subdivision 1. Definitions.
For purposes of this section, the following terms in this
subdivision have the meanings given them.
(a) "Prize" means a gift, award, or other item or service of value that is offered or awarded to
a participant in a real or purported contest, competition, sweepstakes, puzzle, drawing, scheme,
plan, or other selection process.
(b) "Retail value" of a prize means:
(1) a price at which the sponsor can substantiate that a substantial number of the prizes have
been sold to the public in Minnesota in the preceding year; or
(2) if the sponsor is unable to satisfy the requirement in clause (1), then no more than 1.5
times the amount the sponsor paid for the prize in a bona fide purchase from an unaffiliated seller.
(c) "Sponsor" means a corporation, partnership, limited liability company, sole
proprietorship, or natural person that requires a person in Minnesota to pay the sponsor money as
a condition of awarding the person a prize, or as a condition of allowing the person to receive,
use, compete for, or obtain information about a prize, or that creates the reasonable impression
that such a payment is required.
Subd. 2. Disclosures required.
(a) No sponsor shall require a person in Minnesota to pay the
sponsor money as a condition of awarding the person a prize, or as a condition of allowing the
person to receive, use, compete for, or obtain information about a prize, nor shall a sponsor use any
solicitation that creates the reasonable impression that a payment is required, unless the person has
first received a written prize notice containing the information required in paragraphs (b) and (c).
(b) A written prize notice must contain each of the following:
(1) the true name or names of the sponsor and the address of the sponsor's actual principal
place of business;
(2) the retail value of each prize the person receiving the notice has been selected to receive
or may be eligible to receive;
(3) a statement of the person's odds of receiving each prize identified in the notice;
(4) any requirement that the person pay shipping or handling fees or any other charges to
obtain or use a prize, including the nature and amount of the charges;
(5) if receipt of the prize is subject to a restriction, a statement that a restriction applies,
and a description of the restriction;
(6) any limitations on eligibility; and
(7) if a sponsor represents that the person is a "winner," is a "finalist," has been "specially
selected," is in "first place," or is otherwise among a limited group of persons with an enhanced
likelihood of receiving a prize, the written prize notice must contain a statement of the maximum
number of persons in the group or purported group with this enhanced likelihood of receiving a
(c) The information required by paragraph (b) must be presented in the following form:
(1) the retail value and the statement of odds required under paragraph (b), clauses (2) and
(3), must be stated in immediate proximity to each identification of a prize on the written notice,
and must be in the same size and boldness of type as the reference to the prize;
(2) the statement of odds must include, for each prize, the total number of prizes to be
given away and the total number of written prize notices to be distributed. The number of prizes
and written prize notices must be stated in Arabic numerals. The statement of odds must be in
the following form:
"....... (number of prizes) out of ....... notices distributed.";
(3) if a person is required to pay shipping or handling fees or any other charges to obtain a
prize, to be eligible to obtain a prize, or participate in a contest, the following statement must
appear in immediate proximity to each listing of the prize in the written prize notice, in not less
than ten-point boldface type: "YOU MUST PAY $....... TO RECEIVE THIS ITEM" or "YOU
MUST PAY $....... TO COMPETE FOR THIS ITEM," whichever is applicable; and
(4) a statement required under paragraph (b), clause (7), must appear in immediate proximity
to each representation that the person is among a group of persons with an enhanced likelihood of
receiving a prize, and must be in the same size and boldness of type as the representation.
Subd. 3. Prize award required.
A sponsor who represents to a person that the person has
been awarded a prize shall, not later than 30 days after making the representation, provide the
person with the prize, or with a voucher, certificate, or other document giving the person the
unconditional right to receive the prize, or shall provide the person with either of the following
items selected by the person:
(1) any other prize listed in the written prize notice that is available and that is of equal
or greater value; or
(2) the retail value of the prize, as stated in the written notice, in the form of cash, a money
order, or a certified check.
Subd. 4. Advertising media exempt.
Nothing in this section creates liability for acts by
the publisher, owner, agent, or employee of a newspaper, periodical, radio station, television
station, cable television system, or other advertising medium arising out of the publication or
dissemination of a solicitation, notice, or promotion governed by this section, unless the publisher,
owner, agent, or employee had knowledge that the solicitation, notice, or promotion violated the
requirements of this section, or had a financial interest in the solicitation, notice, or promotion.
Subd. 5. Exemptions.
This section does not apply to solicitations or representations, in
connection with (1) the sale or purchase of books, recordings, videocassettes, periodicals, and
similar goods through a membership group or club which is regulated by the Federal Trade
Commission pursuant to Code of Federal Regulations, title 16, part 425.1, concerning use of
negative option plans by sellers in commerce; (2) the sale or purchase of goods ordered through
a contractual plan or arrangement such as a continuity plan, subscription arrangement, or a
single sale or purchase series arrangement under which the seller ships goods to a consumer
who has consented in advance to receive the goods and after the receipt of the goods is given
the opportunity to examine the goods and to receive a full refund of charges for the goods upon
return of the goods undamaged; or (3) sales by a catalog seller. For purposes of this section
"catalog seller" shall mean any entity (and its subsidiaries) or person at least 50 percent of whose
annual revenues are derived from the sale of products sold in connection with the distribution of
catalogs of at least 24 pages, which contain written descriptions or illustrations and sale prices for
each item of merchandise and which are distributed in more than one state with a total annual
distribution of at least 250,000.
Subd. 6. Exemptions for regulated activities.
This section does not apply to advertising
permitted and regulated under chapter 82A, concerning membership camping practices;
advertising permitted and regulated under chapter 83, concerning subdivided lands and interests
in subdivided lands; pari-mutuel betting on horse racing permitted and regulated under chapter
240; lawful gambling permitted and regulated under chapter 349; or the state lottery created
and regulated under chapter 349A.
Subd. 7. Violations.
(a) Nothing in this section shall be construed to permit an activity
otherwise prohibited by law.
(b) A violation of this section is also a violation of sections
subject to section
(c) Whoever intentionally violates this section may be fined not more than $10,000 or
imprisoned for not more than two years, or both. It is evidence of intent if the violation occurs
after the Office of the Attorney General has notified a person by certified mail that the person is
in violation of this section.
(d) A person suffering pecuniary loss because of an intentional violation of this section may
bring an action in any court of competent jurisdiction and shall recover costs, reasonable attorney
fees, and the greater of: (1) $500; or (2) twice the amount of the pecuniary loss.
(e) The relief provided in this section is in addition to remedies or penalties otherwise
available against the same conduct under common law or other statutes of this state.
History: 1993 c 178 s 1; 1994 c 465 art 1 s 38