211B.05 PAID ADVERTISEMENTS IN NEWS.
Subdivision 1. Acceptance of paid advertisements.
A newspaper, periodical, or magazine
may not intentionally accept for insertion in the newspaper, magazine, or periodical a political
advertisement unless the words "PAID ADVERTISEMENT," and the disclaimer required under
are included at the beginning or end of the advertisement. The disclaimer must be
in a legible text size and font. A radio station, television station, or cable system may not accept
for broadcast a political advertisement unless the words "PAID ADVERTISEMENT" are included
at the beginning or end of the advertisement.
Subd. 2. Advertising rates.
Rates charged for advertising to support or oppose a candidate
or ballot question must be the same as the charges made for any other political candidate and
may be no greater than charges made for any other comparable purpose or use according to the
seller's rate schedule.
Subd. 3. Compensation prohibited, except for paid advertisement.
An owner, publisher,
editor, reporter, agent, broadcaster, or employee of a newspaper, periodical, magazine, radio or
television broadcast station, or cable system may not directly or indirectly solicit, receive, or
accept a payment, promise, or compensation, nor may a person pay or promise to pay or in any
manner compensate an owner, publisher, editor, reporter, agent, broadcaster, or employee directly
or indirectly for influencing or attempting to influence voting at an election or primary through
printed material in the newspaper or periodical, or radio, television, or cable broadcast, except
as a "PAID ADVERTISEMENT" as provided in this section.
Subd. 4. Unpaid material identification.
Unpaid material published in a newspaper,
magazine, or other publication that is: (1) in unique typeset or otherwise differentiated from other
unpaid material, (2) designed to influence or attempt to influence the voting at any election or
the passage or defeat of legislation, and (3) not placed on the editorial page must be clearly
identified as an editorial opinion.
History: 1988 c 578 art 3 s 5; 2001 c 143 s 1