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325D.165 Injury to business reputation.

Likelihood of injury to business reputation or of dilution of the distinctive quality of a mark or trade name shall be grounds for injunctive relief, regardless of the presence or the absence of competition between the parties or likelihood of confusion, mistake, or deception.

For the purposes of this section, the following terms have the meanings given them:

(1) "dilution" means the lessening of the capacity of an owner's mark to identify and distinguish goods or services; and

(2) "distinctive quality" means the mark is inherently distinctive or has acquired distinctiveness, and the mark is well known or famous.

HIST: 1994 c 477 s 1

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