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7411.0295 ADVERTISING RESTRICTIONS.

Subpart 1.

General restrictions.

A driver education program must not:

A.

publish, advertise, or intimate that a driver's license is guaranteed or assured;

B.

advertise free instruction;

C.

duplicate or reproduce in whole or in part, for use in advertising, forms or examination material used by the state;

D.

use the word "state" in a sign or other medium of advertising, except as permitted in this part;

E.

advertise a location for instruction other than a licensed location or approved location;

F.

advertise any temporary location without identifying it as a temporary location and without also indicating the address of the program's permanent location; or

G.

distribute advertising material within 150 feet of a driver's license examination station, except as permitted in this part.

Subp. 2.

Advertising on test vehicles.

Program instructors may appear at driver test locations operated by the state with a student scheduled for an examination, in a program vehicle on which appear the markings and signs required or authorized in part 7411.0850.

Subp. 3.

Advertising in state driving manuals.

Advertising for a driver education program contained in the department-produced Minnesota driver's manual is not subject to the distance restriction in subpart 1, item G.

Subp. 4.

Permitted statement.

A program may use in its advertising or on forms, contracts, and other materials, one of the following phrases, as applicable:

A.

"This program is licensed by the Minnesota Department of Public Safety" if the program is a commercial driver's training school licensed by the Minnesota Department of Public Safety.

B.

"This program is approved by the Minnesota Department of Public Safety" if the program is a public program with a certificate of approval or a private program with a certificate of approval issued by the Minnesota Department of Public Safety.

Statutory Authority:

MS s 14.06; 169.26; 169.446; 169.974; 171.02; 171.05; 171.055; 171.0701; 171.33 to 171.41; 299A.01

History:

28 SR 1167

Published Electronically:

April 14, 2004