Minnesota Administrative Rules

4770.0800 ADVERTISING AND MARKETING.

Subpart 1.

Permitted marketing and advertising activities.

A medical cannabis manufacturer may:

A.

display the manufacturer's business name and logo on medical cannabis labels, signs, Web site, and informational material provided to patients. The name or logo must not include:

(1)

images of cannabis or cannabis-smoking paraphernalia;

(2)

colloquial references to cannabis;

(3)

names of cannabis plant strains; or

(4)

medical symbols that bear a reasonable resemblance to established medical associations. Examples of established medical organizations include the American Medical Association or American Academy of Pediatrics. The use of medical symbols is subject to approval by the commissioner;

B.

display signs on the manufacturing facility and distribution facility; and

C.

maintain a business Web site that contains the following information:

(1)

the medical cannabis manufacturer name;

(2)

the distribution facility location;

(3)

the contact information;

(4)

the distribution facility's hours of operation;

(5)

the medical cannabis products provided;

(6)

product pricing; and

(7)

other information as approved by the commissioner.

Subp. 2.

Marketing and advertising activities; commissioner approval required.

A.

A medical cannabis manufacturer must request and receive the commissioner's written approval before beginning marketing or advertising activities that are not specified in subpart 1.

B.

The commissioner has 30 calendar days to approve marketing and advertising activities submitted under this subpart.

Subp. 3.

Inconspicuous display.

A medical cannabis manufacturer must arrange displays of merchandise, interior signs, and other exhibits to prevent public viewing from outside the manufacturing facility and distribution facility.

Statutory Authority:

MS s 14.389; 152.25; 152.26

History:

39 SR 1080

Published Electronically:

February 20, 2015