Minnesota Administrative Rules

2500.0510 ADVERTISING.

All advertising must use the word "chiropractor" or "chiropractic" in the name of the clinic or incorporate it into the body of the advertisement as follows:

A.

all written advertisements must make the chiropractic reference in a print size or emphasis equal to the average print size or emphasis utilized in the rest of the advertisement; and

B.

all verbal advertisements must make the chiropractic reference in a form as audible as the rest of the advertisement.

Statutory Authority:

MS s 148.08

History:

19 SR 734

Published Electronically:

August 24, 2011