SF 2326

Introduction - 94th Legislature (2025 - 2026)

Posted on 03/11/2025 09:31 a.m.

A bill for an act
relating to cannabis; eliminating the prohibition on certain advertising on billboards;
amending Minnesota Statutes 2024, sections 342.01, subdivision 5; 342.64,
subdivision 3; repealing Minnesota Statutes 2024, section 342.64, subdivision 2.

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF MINNESOTA:

Section 1.

Minnesota Statutes 2024, section 342.01, subdivision 5, is amended to read:

Subd. 5.

Advertisement.

"Advertisement" means any written or oral statement,
illustration, or depiction that is intended to promote sales of cannabis flower, cannabis
products, lower-potency hemp edibles, hemp-derived consumer products, or sales at a
specific cannabis business or hemp business and includes any newspaper, radio, Internet
and electronic media, or television promotion; the distribution of fliers and circulars; and
the display of window and interior signs in a cannabis business. deleted text begin Advertisement does not
include a fixed outdoor sign that meets the requirements in section 342.64, subdivision 2,
paragraph (b).
deleted text end

Sec. 2.

Minnesota Statutes 2024, section 342.64, subdivision 3, is amended to read:

Subd. 3.

Audience under 21 years of age.

deleted text begin Except as provided in subdivision 2, deleted text end A
cannabis business, hemp business, or other person shall not publish or cause to be published
an advertisement for a cannabis business, a hemp business, cannabis flower, a cannabis
product, a lower-potency hemp edible, or a hemp-derived consumer product in any print
publication or on radio, television, or any other medium if 30 percent or more of the audience
of that medium is reasonably expected to be individuals who are under 21 years of age, as
determined by reliable, current audience composition data.

Sec. 3. new text begin REPEALER.
new text end

new text begin Minnesota Statutes 2024, section 342.64, subdivision 2, new text end new text begin is repealed.
new text end

APPENDIX

Repealed Minnesota Statutes: 25-04446

342.64 ADVERTISEMENT.

Subd. 2.

Outdoor advertisements; cannabis business signs.

(a) Except as provided in paragraph (c), an outdoor advertisement of a cannabis business, a hemp business, cannabis flower, a cannabis product, a lower-potency hemp edible, or a hemp-derived consumer product is prohibited.

(b) Cannabis businesses and hemp businesses may erect up to two fixed outdoor signs on the exterior of the building or property of the cannabis business or hemp business.

(c) The prohibition under paragraph (a) does not apply to an outdoor advertisement for a hemp business, or the goods or services the business offers, that is not related to the manufacture or sale of lower-potency hemp edibles and does not include an image, description, or any reference to the manufacture or sale of lower-potency hemp edibles.