as introduced - 92nd Legislature (2021 - 2022) Posted on 03/08/2022 09:00am
A bill for an act
relating to economic development; appropriating money for a nationwide campaign
to attract and retain workers in the state; requiring a report.
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF MINNESOTA:
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$15,200,000 in fiscal year 2023 is appropriated from the general fund to the commissioner
of employment and economic development for a nationwide Minnesota Strong campaign.
The campaign must focus on attracting new workers to the state, encouraging recent graduates
to remain in the state after graduating, attracting and retaining new small businesses and
growing businesses, attracting and promoting workers from communities of color to the
state, and attracting and retaining entrepreneurs. The commissioner of employment and
economic development shall contract with an organization with experience leading brand
management campaigns. Deliverables must include but not be limited to focus groups,
content creation, video production, advertisements, and social media. This is a onetime
appropriation and is available until June 30, 2024. By January 15, 2025, the commissioner
of employment and economic development shall report to the legislative committees with
jurisdiction over economic development on the results of the campaign.
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