All advertising must use the word "chiropractor" or "chiropractic" in the name of the clinic or incorporate it into the body of the advertisement as follows:
all written advertisements must make the chiropractic reference in a print size or emphasis equal to the average print size or emphasis utilized in the rest of the advertisement; and
all verbal advertisements must make the chiropractic reference in a form as audible as the rest of the advertisement.
MS s 148.08
19 SR 734
August 24, 2011