as introduced - 92nd Legislature (2021 - 2022) Posted on 03/04/2021 04:44pm
A bill for an act
relating to health; establishing an Alzheimer's public information program;
appropriating money; proposing coding for new law in Minnesota Statutes, chapter
145.
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF MINNESOTA:
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(a) The commissioner of health shall design and implement an ongoing statewide public
information program that:
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(1) promotes the benefits of early detection and the importance of discussing cognition
with a health care provider;
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(2) outlines the benefits of cognitive testing, the early warning signs of cognitive
impairment, and the difference between normal cognitive aging and dementia; and
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(3) provides awareness of Alzheimer's disease and other dementias.
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(b) The program must include messages directed at the general population, as well as
messages designed to reach underserved communities including but not limited to rural
populations, Native and Indigenous communities, and communities of color. The program
shall include culturally specific messages and the development of a community digital public
forum. These messages may be disseminated by television and radio public service
announcements, social media and digital advertising, print materials or other means.
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(c) The Minnesota Department of Health may contract with one or more third parties to
carry out some or all of the program, provided the contracted third party has prior experience
promoting Alzheimer's awareness and the contract is awarded through a competitive process.
The program must be developed by July 1, 2023.
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$250,000 in fiscal year 2022 is appropriated from the general fund to the commissioner
of health for the purpose of the Alzheimer's public information program in section 1.
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